I help business leaders, marketers, sales teams and founders upskill in all-things digital marketing, social media and presentation skills
Bringing the experience and expertise that comes with two decades of marketing and leadership roles, I run in-person workshops, keynote presentations and bespoke training that help you grow your skillset and confidence in digital marketing, social media and real-world presentation skills.
I have three signature training experiences I’ve refined over a number of years that I’ve facilitated for corporate teams, industry groups and business leaders, helping to teach more than 1,200 people how to make the most of digital marketing, social media and presentations in their business and life.
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STRATEGY AND AUDIENCE DEVELOPMENT
FULL-DAY WORKSHOP FOR SIX TO 12 PEOPLEThis intensive workshop is designed to help you and your team solve a specific digital marketing strategy or audience problem in a focused environment. I’ll help you bring all your brightest minds together so you can have confidence the solution we design will be robust and actionable.
Each Sprint Day is a combination of a proven framework I’ve developed over a decade and tailored activities designed to address the main issue you want to tackle on the day.
Depending on your team’s skillset, I can also boost their digital marketing know-how so you’ll be better equipped to answer the big marketing questions in future. I can deep dive on reverse-engineered best-in-class case studies, technical platform skills, marketing operations hacks and much more.
THIS TRAINING EXPERIENCE IS BEST SUITED TO…
Heads of marketing, brand and marketing managers, product marketers, customer experience teams, agency teams, small business owners and their teams -
CONTENT MARKETING AND PRODUCTION
HALF-DAY WORKSHOP FOR UP TO 20 PEOPLEThis workshop brings the best of editorial and marketing content knowledge together to show you how to create content your audience will consistently engage with across a range of social media and other digital channels, in paid and organic environments.
You’ll discover how to understand the signals your audience is sending you about what content they want (and don’t want, thank you very much), how to translate that insight into endless content ideas and how to plan your content production in the most sustainable ways possible.
I’ll also share a range of editorial techniques you can use to make sure your social media content plays to its strengths and takes advantage of the natural opportunities built into platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn and more.
THIS TRAINING EXPERIENCE IS BEST SUITED TO…
Social media producers, content creators, content marketing specialists, agency teams, freelance writers and editors, small business owners, thought leaders -
PRESENTATION SKILLS
FULL-DAY WORKSHOP FOR UP TO 12 PEOPLEThis workshop is all about making you feel as comfortable as possible with your own unique style of presentation. As part of a small group, you’ll get to know your superpowers as a presenter and identify opportunities for growth as I guide you through a range of hands-on activities to discover your unique Presentation Personality.
The emphasis of this workshop is on helping you discover the approach to preparing and delivering presentation that best reflects your personal preferences as a communicator, not about moulding you into a robotic style of speaking.
I’ll share specific advice for each person in the room based on their Presentation Personality through personalised feedback on your presentations and help you build a unique toolkit that works for you and your professional presenting needs.
THIS TRAINING EXPERIENCE IS BEST SUITED TO…
Emerging business leaders, new managers, sales teams, founders, small business owners, thought leaders, company spokespeople, journalists, content creators
How I create effective, memorable training experiences
Tailored workshops for better outcomes
All my training experiences are tailored to the business or industry most relevant to the participants. For example, if I’m facilitating training for a corporate team or an industry group, the presentation, stimulus material and best-practice examples are adapted by me to take into account the specific needs of their target audiences and the most common challenges they face. This approach means you’re more likely to put what you learn into practice straight away because you can easily connect the dots between what matters to you, your company and your industry.
Actionable handouts that get used
Everyone who takes part in my training experiences receives a selection of handouts and worksheets they can take back to the office and make use of in their day-to-day work. While digital learning is powerful, the act of engaging with a physical item gives you a better chance of consolidating the new skills you’ve discovered. The range of handouts varies by topic and training experience, but they’re always focused on the most critical take-aways from the experience to help jog your memory after the workshop, even if it’s been a few weeks or months since I trained you.
Prep work to help you feel confident
When you’re planning training for your team or another group, you need absolute confidence your facilitator will deliver a great experience. Included in all my training experiences are up to two prep meetings with you and key stakeholders (not workshop participants) so I can get to know your business or organisation’s challenges, and the best ways I can help you create a workshop to address those needs. We’ll also talk about how to promote the training experience to your team or group, and I can provide material and copy to support your communications to participants.
I also create totally bespoke training experiences for brands, industry groups, educational institutions and professional training organisations that cover my areas of interest (digital marketing, social media, travel & tourism marketing, ethics in marketing, mental health at work).